How much does a website cost in Australia?

It’s the first question most business owners ask, and the honest answer is: it depends on what the website needs to do. A simple five-page site and an online store with bookings and integrations are very different projects. This guide explains what drives the price, what you can expect at each level, and the ongoing costs people often forget.

What affects the cost of a website

• Number of pages. Each page needs to be planned, designed, built and tested. A five-page site takes less time than a twenty-page one.
• Custom design vs. a template. A design built around your business takes more work than dropping content into a theme, but it fits your brand and goals rather than someone else’s.
• Functionality. Online bookings, e-commerce, member areas, calculators and integrations with other software all add development time.
• Content. If copy, photos and product details are ready to go, the project moves faster. Writing or sourcing content is extra work.
• SEO and performance setup. Page titles, descriptions, structured data, image optimisation and analytics take time to do properly.
• Timeline. A tight deadline can mean reshuffling other work, which can affect the price.

What you get at each price point

Our packages are a useful guide to how scope affects price. All prices are in AUD. We’re not registered for GST, so no GST is added.

Starter — from $1,800

For sole traders and small businesses that need a professional online presence: up to five pages, a responsive custom layout, a contact form, basic SEO setup and deployment.

Business — from $3,500

For established businesses that need a more complete site: up to ten pages, custom UI/UX, advanced forms, SEO foundations, analytics and some post-launch support.

Growth — from $6,500

For businesses that need advanced functionality, such as online bookings, e-commerce, a content management system or third-party integrations.

Larger or unusual projects — web apps, client portals, multi-location sites or platform migrations — are quoted individually.

Ongoing costs to budget for

The build is a one-off cost, but a website also has running costs. Prices vary between providers, so it’s worth checking current rates:

• Domain name. A .com.au domain is renewed periodically. You’ll need an Australian presence, such as an ABN, to register one.
• Hosting. Where your website lives. Simple static sites can be inexpensive to host; online stores and apps usually cost more.
• Business email. Usually a separate subscription, such as Google Workspace or Microsoft 365.
• Software subscriptions. Booking tools, e-commerce platforms and payment providers often charge monthly fees or transaction fees.
• Maintenance. Updates, backups, security checks and small content changes. Some businesses do this themselves; others pay a developer for updates as they need them.

DIY website builder or a custom website?

Website builders can be a sensible starting point if your budget is very tight and your needs are simple. The trade-offs are usually time (you do the work), flexibility (you’re limited to what the platform offers) and performance. A custom website costs more up front but is built around your business, your customers and what you want visitors to do.

How to get an accurate quote

1. 1List the pages you think you need and any features, such as bookings or online payments.
2. 2Collect a few websites you like, and note what you like about them.
3. 3Decide on a rough budget range and ideal launch date.
4. 4Try our project estimator for a ballpark figure, then request a quote for a firm price.

Every quote is based on your specific requirements. The estimator gives a guide range, not a final price.