Redesigns2 min read
7 signs your business website needs a redesign
Not sure if your website is holding your business back? Seven practical signs it’s time for a redesign, and how to tell whether a refresh will do.
By Zeedio
Your website is often the first impression a customer gets of your business. Here are seven signs it may be time for a redesign, and a quick way to judge whether you need a full rebuild or just a refresh.
1. It’s awkward to use on a phone
Open your site on your phone and try to find your phone number, your services and how to get a quote. If you have to pinch, zoom or hunt, your customers do too.
2. It’s slow to load
Slow pages frustrate visitors, and page experience is one of many things search engines consider. Google’s free PageSpeed Insights tool will show how your pages perform and what’s slowing them down.
3. It no longer reflects your business
Old services, outdated prices, former staff or a look that doesn’t match the quality of your work all undermine trust, even if the site technically works.
4. It’s hard to update
If changing a phone number or adding a project means waiting on someone else or wrestling with a confusing editor, the site will slowly fall out of date.
5. Visitors don’t know what to do next
Every page should make the next step obvious: call, book, request a quote or buy. If your calls to action are buried or missing, you’re likely losing enquiries.
6. People can’t find you in search
Search for your business name and your main service plus your area. If you’re hard to find, basic SEO issues may be to blame, such as missing page titles, thin content or a site search engines struggle to read. Our SEO basics guide covers the foundations.
7. It’s technically out of date
Warning signs include no HTTPS (the padlock in the browser bar), plugins or themes that no longer receive updates, broken forms and browser errors. These can be security risks as well as a poor experience.
Redesign or refresh?
If the structure works and people can find what they need, a refresh — updated content, imagery and styling — may be enough. If the site is slow, hard to use on mobile or difficult to maintain, a rebuild is usually the better long-term investment.
Before any redesign, note your current enquiry numbers and connect Google Search Console and analytics. That way you can compare before and after, rather than guessing.
Want a second opinion? Request a quote and mention your current website. We’re happy to tell you whether a refresh or a rebuild makes more sense.